Dan Neff, president of Aquent’s IT Solutions
Anna Carbonara, Moderator, American Marketing Association
Is your marketing department addicted to spreadsheets? Overwhelming majorities are admitting that the answer is yes. While Excel spreadsheets are the preferred choice to segment, merge, and analyze marketing data, Excel was not designed as a data management tool.
So how do you regain control of your data? The first step is to come to terms with your addiction. In this free and informative Aquent/AMA webcast, Dan Neff, presidentof Aquent’s IT Solutions, will illustrate how conflicting marketing data is more often the result of a process problem, not a technology gap. Neff will also provide practical examples for working your way out of a spreadsheet nightmare so you can improve your marketing efficiency.
By attending this webinar, attendees will learn how to:
- Recognize the symptoms of Excel addiction
- Seek and achieve one version of the truth
- Escape the e-mail/version control trap
- Assess the needs of the current data management system
- Change how data is managed/perceived
About Aquent IT Solutions
Aquent IT Solutions helps clients increase marketing efficiency and capacity through the intelligent use of technology. We’re the leading-edge technology consulting arm of the world’s leading marketing and creative staffing agency.
Who should attend this webcast?
Anyone with responsibility for marketing/technology operations
