Paul R. Petersen, PCM Senior Director, GoldMine Business Unit
Greg Anderson Senior Director, GoldMine Products
Marla Chupack, Moderator, American Marketing Association
It is no longer sufficient for marketing to generate raw leads, hand them off to sales and declare victory. Today, marketers are being squeezed to drive higher quality, sales-ready leads with limited resources.
Yet, a select group of companies have figured out the "secret sauce" required to qualify, nurture and distribute leads that deliver top-line growth and bottom-line results.
Register now to get the answers from GoldMine's, Paul R. Petersen, Senior Director, GoldMine Business Unit and Greg Anderson, Sr. Director, GoldMine Product.
Live Webinar
Thursday, September 6th
10 AM PT/ 1 PM ET
In this session you will learn about:
- Best-in-Class practices being utilized by top performing marketing organizations
- Key Performance Indicators (KPI's) crucial to successful automated lead management
- Segment your customer data into profiles to target more effectively
- Attract more qualified leads for your sales pipeline
- Improve customer acquisition and retention with each marketing campaign
All webinar attendees will receive a “Marketing Success Kit” which will include: “Ten Secrets to Converting Leads to Revenue - Help Sales Crush Their Number,” and two new Aberdeen Research reports sponsored by GoldMine – “Automating Leads to Sales – Prioritize Leads Stop Tracking Dead Leads,” and “Creating a Customer-Centric Marketing Organization.” The kit (a $798 value) will be emailed to all webinar attendees.
Paul R. Petersen, PCM
Senior Director, GoldMine Business Unit
Mr. Petersen is the Senior Director of Sales for FrontRange Solutions, the publisher of GoldMine software. GoldMine is one of the leading software titles for business productivity for over 10 years. He has over 30 years experience in IT management, development and sales& marketing (Built it, Bought it, Sold it) with companies including McDonald’s Corporation, General Electric, Arthur Young, Delrina, and Symantec. Mr. Petersen holds a BS in Management, a JD from Loyola University and holds the Professional Certified Marketer certification awarded by the American Marketing Association.
Greg Anderson
Senior Director, GoldMine Products
As the Senior Director of Products, Greg Anderson has responsibility for market and product strategy for the GoldMine product family. With over 20 years of experience defining, developing and marketing solutions that help companies and their staff more effectively acquire, service and retain their customers Greg joined FrontRange in early 2003. Prior to FrontRange, Greg was previously the Vice President of Product with Comprehensive Software Systems defining systems for the financial services industry to more effectively manage financial services transactions and customer relationships. Before that, he was the Vice President of Systems for Bank of America for 5 years where he was responsible for developing a solution that enabled over 500 sales people more effectively manage their customers.
