Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437; Online ISSN: 1547-7193
Frequency: Bimonthly; Current Volume: 45
Editor & Staff Contacts JMR Manuscript Central
Previous Editors Awards
JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.
The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems. contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques. review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.
In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Journal of Marketing Research’s editorial goal is to publish the highest-quality research about marketing issues and methods, including empirical and theoretical research on substantive issues and critical reviews, as well as methodological research. Articles must make a significant contribution to the marketing discipline. To help our authors submit their best work for peer review, Journal of Marketing Research offers guidelines and suggestions, in addition to the Editorial Review Board and Ad Hoc Reviewers (used throughout the past year). Journal of Marketing Research’s Editorial Review board is composed of experienced and highly regarded academics and practitioners in the field of Marketing.
Editorial Review Board
Associate Editors
Editorial Policy
Editorial Guidelines
Review Process
Ad Hoc Reviewers
Editor's Corner
Journal of Marketing Research offers readers online exclusives, including those articles that have crossed into other media and most-cited articles. Finally, we offer timely and relevant reviews of books in the field of Marketing.
Journals in the News
Book Review Archive
Most-Cited JMR Articles
All manuscripts submitted for publication consideration are judged on the basis of their potential contribution to the advancement of marketing research. For submission guidelines and other relevant information related to submitting an article, click on the following links.
Submission Guidelines
Submit an Article
Guidelines fo Web Appendixes
Editor's Corner