A case study contains what current and potential customers want to read ... how other organizations are addressing the same challenges they face. Learn how these companies applied their capabilities to benefit their clients.

• Three Keys to a Successful Segmentation
  by: Knowledge Networks

• The challenge: Deliver a comprehensive view of the market landscape
  by: Factiva

• Successful segmentations can and do exist
  by: Market Strategies, Inc.

• Aventail® gets big rewards from ShoutStream's Online Events
  by: ShoutStream

• Yankee Group analysts save time, provide better client service using MarketSight® to analyze research data
  by: MarketSight

• Rewards network strengthens merchant and member relationships using Unica's Affinium to enhance sales revenue and boost member participation
  by: Unica

• Eagle-Tribune Publishing Company
  by: MapInfo

• Viking Components: Driving Revenues By Targeting The Perfect Customer
  by: Hoover's

• CompUSA Uses Coremetrics to Increase Checkout Completions, Improve Customer Service, and Boost Revenue by $2.2 mm
  by: Coremetrics

• eBridge reduces CPA by almost 40% for its Web hosting advertisers with Revenue Science Search Re-Targeting™
  by: Revenue Science

• Boost Response: Microcast Fills a Room for Its Special Events Using Tailored Audience Development
  by: eMark Solutions

• Oceania Cruises sets sail with one-to-one marketing campaign
  by: Kodak