ARC: Community: SIGs: Marketing Research: Lifetime Achievement
areas: methods: sig
Related ARContent: AMA Awards
MRSIG administers the The Gilbert A. Churchill Award for lifetime achievement in the academic study of Marketing Research.
Past Winners
2007 - Dominique Hanssens, University of California, Los Angeles
2005 - Don Lehmann, Columbia University
2004 - J. Paul Peter, University of Wisconsin
2003 - Richard P. Bagozzi, Rice University
2002 - Frank Bass, University of Texas
2001 - Donald Morrison, University of California, Los Angelas
2000 - Roland Rust, Vanderbilt University
1999 - Vijay Mahajan, University of Texas - Austin
1998 - Seenu Srinivasan, Stanford University
1997 - Bill Perreault, University of North Carolina
1996 - Paul Green, Wharton University