ARC: Connections: SIGs: Global Marketing: Research Awards
areas: global: sig
Related Page: AMA Academic Awards
Past Winners
2007
Significant Contribution to Global Marketing
Michael R. Czinkota, Georgetown University
Best Article Award
Alden, Dana L., Jan-Benedict Steenkamp and Rajeev Batra (1999), "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture," Journal of Marketing, 63(1), 75-87.
2006
Lifelong Contributions to the Discipline
John K. Ryans, Jr.
Best Article Award
Tellis, Gerard J., Stefan Stremersch and Eden Yin (2003), "The International Take Off of New Products: Economics, Culture and Country Innovativeness," Marketing Science, 22 (4), 161-187.
2005
Significant Contribution to Global Marketing
Phil Caterora
Significant Contribution to Global Marketing Research
S. Tamer Cavusgil
Best Article Award
Song, X. Michael and Mark E. Parry (1997), "A Cross National Comparative Study of New Product Development Processes: Japan and the United States," Journal of Marketing, 61 (2), 1-18.
2004
Significant Contributions to Global Marketing Research
Vern Terpstra, University of Michigan
Best Article Award
Steenkamp, Jan-Benedict E. M. and Hans Baumgartner (1998), “Assessing Measurement Invariance in Cross-National Consumer Research,” Journal of Consumer Research, 25, 78-90