Community

Trade and industry presssites and other sources of current examples and events in marketing:

• General business and marketing
• Advertising - also including public relations, sales promotion and communications.
• B2B - Interorganizational marketing featuring business-to-business resources.
• Consumer Behavior - news stories of use in CB classes provided by South-Western.
• Direct Marketing - Stories on catalog selling and other forms of direct marketing.
• Distribution, Channels and Supply Chain - South-Western's page on teachable stories.
• Electronic or Internet Marketing - numerous outlets with a technical emphasis.
• Ethics in Marketing - News stories on the social implications of marketing actions.
• Global Marketing - Marketing in the international context from South-Western.
• Loyalty and CRM - Trade press outlets dealing with different aspects of relationships.
• Movies and Film - Variety and other outlets likely to have headlines like "Stix Nix Pix"
• Packaging - Some web sites specializing on this aspect of product marketing.
• Product and Price Management - New product development, pricing and the PLC
• Public Relations - Site with news stories and examples of press and video releases.
• Research and Information Systems - Methodological and research issues in the news.
• Retailing - Outlets covering the retail and wholesale trade including a news feed.
• Sales Management - Selling and Sales management practitioner news and tips.
• Services - News stories on services collected by South-Western Publisihing
• Small Business - Some well-known magazines including Inc. and Fast Company.
• Sports Marketing - Collection of links posted by the Sports and Special Event SIG.
• Strategy - Many aspects of planning including segmentation and positioning.

The ARC is looking for news spotters - find a "teachable" story, bring it to our attention by emailing arc@ama.org.