ARC: Community: Conferences: Customer Experience Management in Retailing

areas: retailing: event

American Marketing Association Sponsors
2008 Thought Leadership Conference: Customer Experience Management in Retailing

Babson College’s Retail Supply Chain Institute and the ING Center for Financial Services at School of Business, UCONN have invited thought leaders in the Marketing and Retailing industry and academia to participate in the Thought Leadership Conference. The Conference will be held during April 24-26, 2008 at the Babson Executive Conference Center on the Babson College campus in Wellesley, MA, near Boston. Information about the Babson Executive Conference Center can be found at Babson's Executive Education.

This conference seeks to address the paramount issue of ‘Customer Experience Management in Retailing’. The conference will serve as a forum for practitioners and academics to get together in different teams and brainstorm research issues and strategies concerning seven themes:

1. Customer Experience Management: Understanding Needs of the Retailer, Manufacturer
   and Customer Exchanges
2. Customer Experience Management: Designing Stores Operations and Delivering Service
3. Customer Experience Management: Communication Media and Promotions
4. Customer Experience Management: Managing Brands, Categories, Assortment and SKUs
5. Customer Experience Management: Supply Chain, Channel Mix and Multi-Channel Management
6. Customer Experience Management: Choosing the Right Metrics to Manage Loyalty & Profitability
7. Customer Experience Management: Price & Competitive Effects

The output of this collaborative effort is to generate fresh research ideas that will be published in a special issue of the Journal of Retailing. Participation in the conference is by invitation only and limited to about 50 participants.
The Thought Leadership Conference is co-sponsored by the Marketing Science Institute (www.msi.org) and Elsevier.

Conference Co-chairs:

• Dhruv Grewal: Toyota Chair Professor of Marketing (Babson),
• Michael Levy: Charles Clarke Reynolds Chair Professor of Retailing (Babson)
• V. Kumar: INC Chair Professor of Marketing (UCONN)

Key Links

• April 24-26 Conference Schedule
• Conference Attendees
• Directions to Babson College