ARContribution by Mike Brady

Please send any additional items to arc@ama.org.

Articles on the Art of Reviewing Articles:

• Holbrook, Morris (1986), "A Note on Sadomasochism in the Review Process: I Hate When That Happens," Journal of Marketing, 50(3), 104-108.
• Lynch, John G. (1998). "Presidential Address: Reviewing," Advances in Consumer Research, 25, 1-6 [Full Text].
• MacInnis, Debbie (2003), "Responsibilities of a Good Reviewer: Lessons Learned from Kindergarten," Journal of the Academy of Marketing Science, 31(3), 344-345.
• Nakata, Cheryl (2003), "A Philosophy of Reviewing: Taking Cues from Henry James," Journal of the Academy of Marketing Science, 31(3), 346-347.
• Ostrom, Amy L. (2003), "Achieving Reviewer Readiness," Journal of the Academy of Marketing Science, 31(3), 337-340.
• Singh, Jagdip, (2003), "A Reviewer's Gold," Journal of the Academy of Marketing Science, 31(3), 331-336.
• Taylor, Shirley (2003), "Big R (versus Little r) Reviewers," Journal of the Academy of Marketing Science, 31(3), 341-343.

The Journal of Consumer Research has some well-crafted and thoughtful guidelines for reviewers: See http://jcr.wisc.edu/author.htm