ARC: Connections: Conferences: Summer 2005
Related ARContent: Summer 2005 Proceedings - AMA Members Only
The AMA Summer Educators' 2005 Conference, with the theme, "Advancing Marketing Theory and Practice," went off in spectacularly successful fashion from July 29 to August 1, 2005. San Francisco served as the host city and offered pleasant, cool temperatures - a welcome relief for those of us from other parts of the country suffering from heat.
Being near America's High Tech heart allowed the conference coordinators, Beth Walker and Mark Houston, to feature participants from world-renowned design firms IDEO and Agilent Technologies.
Early on Saturday, there was a special session on teaching Ethics. Other special sessions later in the conference included Technology and Service; Consumer Responses to Product Form and Product Design; The State of the Art in Marketing Strategy and its Future; The Impact of New Technologies on Marketing Research; Online Reverse Auctions, Opportunism, Channels and B2B; Meet the Editors of AMA and other major journals; Trends in the Academic Job Market; The Ph.D. Project and Minority Candidates; Hot Topics in Technology & Innovation and 13 other special sessions including CRM, Branding, CB, Entrepreneurship, Sales and Retailing.
An unusually high number of submissions (highest by far since comparable data were collected over the past five years) led to good quality competitive sessions as well.
There was a general reception Friday evening, as well as numerous SIG receptions on the other nights of the conference, including one supposedly offered by "Beer SIG". While no ARC representatives managed to find this alleged reception, it did seem that there was a lot of law enforcement activity in and around the conference hotel on Sunday evening. Of course, while all that was going on AMA Academic placement worked overtime seeking to match up a large number of candidates and jobs.
There are three more pictures here.