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 Best Practices / Marketing Media

The media can be a powerful tool for getting your message out. We've got expert tips on how to make the most of it.

 

 
Marketing Media Basics
Media Barter and Brand Marketing
- There is little doubt that the word "barter" makes some brand marketers’ heads spin. For some people, corporate barter remains a bit mysterious. It need not be.
 
Evaluating a Post-Buy Analysis
- This paper covers the basics in negotiating and evaluating a media buy, with particular attention to the television and radio broadcast channels.
 
Understanding Media Math
- This tutorial defines the terms and demonstrates the use of various media measures for both broadcast and print campaigns.
 
Principles of Media Planning
- This tutorial covers the basics of formulating a campaign from setting targets to selecting the media mix and frequency.
 
 
   

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