2007-2008 Upcoming Events

May AMA in the AM Seminar- "Using Strategy-Based Trade Events to Engage Customers, Enhance Your Brand and Drive Leads", sponsored by Stephen James Associates
When your company stages an event, whether it’s big or small, you need to achieve one of two things: awareness-building or lead generation. Now discover some new strategies that may make it possible to get both. 
Dick Strassburger, VP and Director of Strategic Planning for Colman Brohan Davis, an award-winning Chicago-based brand strategy group, will show you the six steps to successful event marketing using two case studies -- One in B2B and the other in a B2C environment. Plus you’ll get a unique look inside the creation of a major event that attracted nearly 700,000 attendees. 
The New York Business Marketing Association honored Colman Brohan Davis with their annual ACE Award for the strategic and creatively driven display at the nation's largest furniture exhibition, Chicago's Merchandise Mart. If you want to find new ways to get the most out of your next trade show or company event, join us Wednesday morning, May 21st.
Date:  Wednesday, May 21, 2008
Speaker:  Dick Strassburger, VP of Strategic Planning, Colman Brohan Davis
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 9:30am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location:  Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, May 19, 2008
Registration:  Register Here!

25th Annual Marketing Excellence Awards Ceremony
Date:  Thursday, June 12, 2008
Schedule: 
6:00pm – 7:00pm - Cocktails and Networking
7:00pm – 7:30pm - Welcome Remarks and Announcements
7:30pm – 8:15pm – Presentations by 2008 Marketing Excellence Finalists
8:15pm – 8:30pm - 2008 Marketing Excellence Winner Announcement and Award Presentation
8:30pm - 8:45pm - Closing Remarks
Costs:  $60 Professional AMA Members, $75 Professional Non-Members
Location:  Baltimore Marriott Waterfront Hotel, 700 Aliceanna Street, Baltimore MD 21202
Parking:  Available at a reduced rate after 4:00 pm
RSVP:  Friday, June 6, 2008
Registration:  Coming Soon!


2007-2008 EVENTS:
Kick-Off Networking Event
Step into the fall and kick up your heels with your fellow marketing professionals. Enjoy a tour of the permanent exhibits and sculpture garden at the American Visionary Arts Museum, the premier collection of works by self-taught artists. Registration fee includes admission to the Museum, light hors d'oeuvres and a cash bar.
Date:  Wednesday, September 19, 2007
Schedule:  6:00pm – 8:00pm
Costs:  $25 Professional AMA Members, $20 Student AMA Members / $40 Professional and Student Non-Members
Location:  American Visionary Art Museum (The Tall Sculpture Barn), 800 Key Highway, Baltimore, MD 21230 - 410.244.1900
Parking:  Parking available at meters on the street and across Key Highway at the Rusty Scupper.
RSVP:  Monday, September 17, 2007

September AMA in the AM Seminar- "Public Relations in a Web 2.0 World", sponsored by Stephen James Associates
Everyone in marketing looks forward to the challenge of building a brand or of taking an existing one to the next level. But sometimes, brand building gets sidetracked by other company initiatives. David Warchawski's presentation on “PR in a Web 2.0 World” was one of our most popular AMA In the AM sessions last spring. This fall, he kicks off the 2007-2008 season with a discussion of how PR and Marketing can work together to be the driving force behind your company’s brand development efforts. Don’t miss this opportunity to get David’s perspective on the strategies and tactics that will -- and won’t -- work if you’re trying to get your customers (and your company) to follow your lead in building a brand.
Date:  Wednesday, September 26, 2007
Speaker:  David Warschawski, CEO Warschawski
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 10:00am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location:  Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, September 24, 2007

October AMA in the AM Seminar- "Rich E-mail Strategies"
Date:  Wednesday, October 24, 2007
Speaker:  John Starling, CEO, Smith Growth Partners
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 9:30am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location:  Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, October 22, 2007

November Dinner Meeting- "The Seven Sins of Marketing"
Do you know the sins your marketing and sales teams are committing? This evening with Lisa Dennis, President, Knowledgence Associates will open your eyes to the critical elements that are necessary to achieve revenue growth and profitability. She will explain the seven most frequent mistakes companies make in their sales and marketing efforts. These seven sins come from Lisa’s extensive experience working with a broad range of companies over the past twenty years.
You will learn:
• How to create value propositions that hook customers
• The truth about calling on the C-Suite
• The risk of “premature proposal”
• Shifting software from “holy grail” to “enabler”
• How Proof changes the game
• How Marketing should sell to Sales
Date:  Wednesday, November 14, 2007
Speaker:  Lisa Dennis, President, Knowledgence Associates
Schedule:  6:00pm – 7:00pm Registration/Cash Bar/Networking, 7:00pm – 7:30pm Buffet Dinner, 7:30pm – 9:00pm Presentation
Costs:  $40 Professional and Student AMA Members / $60 Professional and Student Non-Members
Location:  Mt. Washington Conference Center, 5801 Smith Avenue, Baltimore, MD 21209
Parking:  Free to all attendees
RSVP:  Monday, November 12, 2007

November AMA in the AM Seminar- "Teaching Microsoft Office New Tricks", sponsored by Stephen James Associates
Last spring, Jared Goralnick, a regionally-acclaimed technology productivity expert presented AMA in the AM attendees with great tips on how marketing departments can use Microsoft Office templates to produce knock-out materials in half the time. This fall, he’s back with more productivity pointers that will make working with Office even easier. He'll explain how Microsoft Word, PowerPoint and Outlook can automate many of the tasks we perform on a regular basis, such as creating proposals, updating newsletters, and delivering presentations. Even if you missed Jared’s presentation last spring, this will open your eyes to a world of new ways to make Office work even harder for you.
Date:  Wednesday, November 28, 2007
Speaker:  Jared Goralnick, President, SET Consulting
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 9:30am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location: Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, November 26, 2007

December Joint Holiday Celebration with The Advertising Association of Baltimore, sponsored by The Boss Group & Renegade Studios
Date:  Thursday, December 6, 2007
Schedule:  6:00pm - 10:00pm, featuring holiday food, open bar, silent auction, live music and dancing
Costs*:  $45 each for members and one guest, $60 non-members, $25 students
Location:  Renegade Studios, 10950 Gilroy Road, Suite J, Hunt Valley, MD 21031 - 410.667.1400
Parking:  Free to all attendees
RSVP:  Monday, December 3, 2007
*Additional $15 for all tickets at the door.

January Dinner Meeting- "Free Newsweeklies: The Power of Alternatives in the Market"
Free newsweeklies are published in just about every city in the United States. What ties them together are a strong focus on local news, culture and the arts; an informal and sometimes profane style; an emphasis on point-of-view reporting and narrative journalism; and an eagerness to report on issues and communities that many mainstream media outlets ignore. Here in Baltimore, The City Paper is the standard bearer for alternative publications. Join Baltimore City Paper publisher, Don Farley, for an inside look at what goes into making a great free weekly and what role it plays in the marketing mix.
Date:  Wednesday, January 16, 2008
Speaker:  Don Farley, Publisher, Baltimore City Paper
Schedule:  6:00pm – 7:00pm Registration/Cash Bar/Networking, 7:00pm – 7:30pm Buffet Dinner, 7:30pm – 9:00pm Presentation
Costs:  $40 Professional and Student AMA Members / $60 Professional and Student Non-Members
Location:  Mt. Washington Conference Center, 5801 Smith Avenue, Baltimore, MD 21209
Parking:  Free to all attendees
RSVP:  Monday, January 14, 2008

January AMA in the AM Seminar- "Is Social Media a Marketing Tool?"
Beyond blogging and forums, Web 2.0 has created a vast online world where MySpace, Facebook, YouTube and Second Life have become dynamic social centers where user-generated content has changed the way we report news, form opinions, meet people and even the ways we define who we are. Where do traditional marketing practices fit in this brave new world…if at all? Marci deVries, VP of Imre Communications will talk about using resources such as LinkedIn, Digg and several others to market and positively position your company online. This event is a must for anyone who wants the inside story on the effect of new web channels on communicating with your target audience. Don't miss it!
Date:  Wednesday, January 30, 2008
Speaker:  Marci DeVries, VP of Imre Communications
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 10:00am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location: Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, January 28, 2008

February First Annual AMA Scholarship "Fun-Raiser"
Get a group of your co-workers and friends together and enjoy an evening of networking, guest bartenders, and free prizes with all the proceeds benefiting the AMA Scholarship Fund. Fun includes light snacks and a cash bar.
Date:  Thursday, February 7, 2008
Schedule:  6pm - 10pm, with surprise guest bartenders
Costs:  Free to AMA members (registration required) / $10 for Non-Members
Location:  Red Star, 906 S. Wolfe Street, Baltimore, MD 21231 - 410.675.0212
RSVP:  Tuesday, February 5, 2008

February AMA in the AM Seminar- "Hybrid Research Designs: Thinking Outside the Box"
Date:  Wednesday, February 27, 2008
Speaker:  Kristin Schwitzer, President, Beacon Research
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 10:00am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location: Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, February 25, 2008

March Dinner Meeting- "Launching Retirement Living TV"
How do you introduce a stand-alone TV network to a demographic that has been largely ignored by major media programmers, operators and advertisers? Join Adrian Nunn, the Director of Marketing at Retirement Living TV, for the inside story on what it's like creating, branding and marketing a TV network from the ground up. From planning the initial launch to creating the advertising sales and programming strategy, you will get a rare insight into the right way to build a media brand in today’s marketplace.
Date:  Wednesday, March 12, 2008
Speaker:  Adrian Nunn, Director of Marketing, Retirement Living TV
Schedule:  6:00pm – 7:00pm Registration/Cash Bar/Networking, 7:00pm – 7:30pm Buffet Dinner, 7:30pm – 9:00pm Presentation
Costs:  $40 Professional and Student AMA Members / $60 Professional and Student Non-Members
Location:  Mt. Washington Conference Center, 5801 Smith Avenue, Baltimore, MD 21209 - 410.735.7686
Parking:  Free to all attendees
RSVP:  Monday, March 10, 2008
Sponsored by:  Visionmark Communications

March AMA in the AM Seminar- "Producing a Worthwhile ROI from your Website"
Lots of marketers set up websites as an online alternative to a printed brochure. They see them as a "must have" part of their marketing arsenal. But most never look at them as sales support mechanisms or bother to measure the return on the investment they have in their site. What they don't understand is that websites and the interactive realm represent an incredible number of opportunities to enhance your brand credibility, increase sales, and streamline day-to-day operations. Join Jeffrey Spear and Rob Ierubino as they show how you can create a tailored online experience with database-driven sites that provide different looks for different visitors. Plus find out why you should consider visits to your website as a critical stage in the sales cycle and how to actually make your site into a centralized, globally accessible, 24/7 portal for company information.
Date:  Wednesday, March 26, 2008
Speakers:  Jeffrey Spear, President, Studio Spear & Rob Ierubino, President, M Prime Systems
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 9:30am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location:  Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, March 24, 2008

April Networking Event- "Craft Beer Marketing" featuring a brewery tour and happy hour with sampling of new 
varieties of Heavy Seas and Clipper City beers
Join your fellow marketeers at the Clipper City Brewery for snacks, prizes and a tasting of Baltimore's own Clipper City and Heavy Seas beers. The party includes a brewery tour and presentation by Hugh Sisson on his adventures in the Beer Wars. Limited to the first 40 people to sign up.
Date:  Thursday, April 10, 2008
Speaker:  Hugh Sisson, Managing Partner, Clipper City Brewing Company
Schedule:  6:00pm - 9:00pm
Costs:  $10 Professional AMA Members / $20 Professional Non-Members (includes sampling glass)
Location:  Clipper City Brewing Company, 4615 Hollins Ferry Road, Suite B, Baltimore, MD 21227 - 410.247.7822
Parking:  Free on-site parking available to all attendees
RSVP:  Tuesday, April 8, 2008

April AMA in the AM Seminar- "Marketing through Philanthrophy", sponsored by Stephen James Associates
From sponsorships and memberships to volunteerism and pure philanthropy, companies have a host of community service channels available to enhance the visibility and viability of their brand. But how do you decide which causes to support? What determines a good fit between a corporate sponsor and a deserving charity? How do you structure your giving programs to create the greatest benefit? Join Leanne Posko, Managing Director of Community Partnerships for Constellation Energy as she shows you how to use corporate giving to support your company’s business goals and make a difference at the same time.
Date:  Wednesday, April 30, 2008
Speaker:  Le Anne Posko, Managing Director of Community Partnerships, Constellation Energy
Schedule:  7:45am Sign-in and Continental Breakfast, 8:15am – 9:30am Presentation
Costs:  $20 Professional and Student AMA Members / $40 Professional and Student Non-Members
Location:  Morton's Steakhouse in the Inner Harbor Sheraton, 300 South Charles Street, Baltimore, MD 21201 (West Corner of South Charles & Conway Streets) - 410.547.8255
Parking:  Parking available for a flat $5 fee in the Sheraton Inner Harbor garage. Vouchers will be provided to attendees.
RSVP:  Monday, April 28, 2008

May Dinner Meeting- "E-Commerce Marketing- The Next Generation"
These days, your website has to be one of your company's top performing salesman! In order to have success online, you need to drive targeted visitors to your web site and then, using design, content, and functionality, get those visitors to take a specific action. How do successful e-commerce companies plan and implement online sales strategies that work? What are the new rules and best practices in e-commerce? How do you increase online revenue when you're on a tight budget?
Join AMA members and other top marketing professionals for a lively evening as Ethan Giffin, CEO of Groove Commerce, shares the secrets he's learned while helping dozens of companies use their sites to build traffic, generate leads and drive sales.
Date:  Wednesday, May 7, 2008
Speaker:  Ethan Giffin, CEO, Groove Commerce LLC
Schedule:  6:00pm – 7:00pm Registration/Cash Bar/Networking, 7:00pm – 7:30pm Buffet Dinner, 7:30pm – 9:00pm Presentation
Costs:  $40 Professional and Student AMA Members / $60 Professional and Student Non-Members
Location:  Mt. Washington Conference Center, 5801 Smith Avenue, Baltimore, MD 21209
Parking:  Free to all attendees
RSVP:  Monday, May 5, 2008