Branding and Brand Management

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ARC: Teaching: Materials: Branding and Brand Management

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ARContributions by Sylvia M. Chan-Olmsted, Mark Forehand, Susan Fournier, Michael S. McCarthy, Barbara E. Kahn, Barbara Olsen, Dan Przybylski, Deborah Roedder John, Jonathan Schroeder, Soni Simpson, David E. Sprott, Philip Sugai

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